John W. McCoy

B2B Copywriting and Marketing Content

High-Performance B2B Content

Need to Generate Better Leads?
Think like a fly fisher. Know your target species
Meet John McCoy, Copywriter…
former musician, sailor, finance rep, trainer, Senior HR Professional, and HR technology consultant…and

fly fisherman, gardener, and bumbling handyman

How Does a Master Chief Musician in the U.S. Navy become a B2B copywriter?

Traveling the world and performing music for presidents, kings, sailors far from home, and people everywhere was a great way to spend a Navy career. But it wasn't until I became a leader that I found my true calling — helping people succeed. The best days were those when someone needed a nudge in the right direction, a new insight, or a little encouragement.

So, When I retired from the Navy, I launched a career in human resources. While most of the work was HR administrivia, it also gave me opportunities to help people from new interns to top executives reach their goals.

I had always been an amateur techie and programmer. One of my first challenges was a healthy relationship between HR and IT, so I learned the IT language and began specializing in HR technology.

I soon became the guy responsible for selecting the right technology, implementing it, and teaching people how to use it.

My HR tech experience led to a new career in as a professional services consultant. I worked with dozens of companies from a regional airline to global retail and pharmaceutical companies.

I have learned what people who market to HR leaders and other business executives want and need. I have learned that results matter, that marketing analytics are essential to success, and that the real test of what I write is how well it performs. My mission is to help you reach your goals.

I have been writing since 2013 — hundreds of blog articles, e-books, white papers, and case studies. I have written dozens of pages of website copy, and all the content for new product launches from the first ad and email campaign to landing pages that closed the deal.

What about you?
What do you wish you could do better?
What do you want to do, but just don't have the time?

Contact me today. Let's talk growing your business.

Client Feedback

"John was hired as an subject matter expert and copywriter for a client of ours that specialized in HRIS implementation. He helped to strategize titles and craft content that would engage and educate website visitors for this particular client. The client was very pleased with the tone and style of writing, along with the obvious expertise in the field. He spoke the language well. Our blog posts were engaging and increased traffic month over month, and a a couple years later still bring in net new visitors. The best thing about working with John was his reliability. He never missed a deadline, and was very transparent about timing and managing expectations. If you are thinking about hiring John you won't be disappointed!"
Insights and Commentary
tacky salesman

Is Your Website Too Professional?

By on July 14, 2018

Working in a retail financing operation a couple of decades ago, I got to know good salespeople in many businesses, from carpets to cars. Each of them had his or her style, but all of them knew and used the familiar techniques of leading the customer down the “road to the sale” and making a […]

Use Lead Magnets to Grow Your Pipeline

Use Lead Magnets to Grow Your Pipeline

By on July 14, 2018

One of the best ways to generate leads is “lead magnets,” content so valuable to your prospects they will give you their contact information to get it. Once you establish that relationship, you can then use email and other cost-effective methods to nurture those leads. The most common lead magnets are e-books, white papers, webinars, […]

Case Study

How to Get Your Customer to Participate in a Case Study

By on July 14, 2018

People visit your website to answer two questions: Can they…? Will they…? A compelling case study is a powerful sales tool because it answers both questions, and it is a gentle persuader because it doesn’t contain a sales pitch—only proof that you can deliver. It’s not about you In a case study, you are the […]