John W. McCoy

B2B Copywriting and Marketing Content

Posts by: mccoywritesadmin

Pillar Pages and Content Clusters

Getting Started with Pillar Pages

By on April 25, 2021

If you are still hacking away only at 1,000-word blogs and long-tailed keywords, you are behind the curve. Google is looking for pillar pages and content clusters. 1,000- words won’t get you noticed. However, an organized collection of the related content will. The new SEO magnet is pillar pages. What’s a pillar Page? It is […]

tacky salesman

Is Your Website Too Professional?

By on July 14, 2018

Working in a retail financing operation a couple of decades ago, I got to know good salespeople in many businesses, from carpets to cars. Each of them had his or her style, but all of them knew and used the familiar techniques of leading the customer down the “road to the sale” and making a […]

Use Lead Magnets to Grow Your Pipeline

By on July 14, 2018

One of the best ways to generate leads is lead magnets—content so valuable your prospects will give you their contact info to get it. Once you establish a relationship, you can then use email and other cost-effective methods to nurture those leads. The most common lead magnets are ebooks, white papers, webinars, and podcasts, but […]

Case Study

How to Get Your Customer to Participate in a Case Study

By on July 14, 2018

People visit your website to answer two questions: Can they…? Will they…? A compelling case study is a powerful sales tool because it answers both questions, and it is a gentle persuader because it doesn’t contain a sales pitch—only proof that you can deliver. It’s not about you In a case study, you are the […]