4-letter email sequence

Email 1

subject line:

How to tame  your Workday HCM tech stack

pre-header text:

Solutions for busy HR tech leaders

greeting:

Hello, [first_name]

body:

We don’t know each other, but we met briefly at last month’s Workday conference.

Iā€™m connecting with HR technology leaders like you in [market area] to talk about their interests and challenges.

As a busy HR tech manager, you have probably seen how new processes and applications have grown the HR tech stack. Most HR tech stack operators Iā€™ve met have a dozen or more apps surrounding their core systems.

Your HR operation runs on apps, but do you feel like your HR apps are running you?

Application management services can help you step off the maintenance treadmill so you can think about making it all work together. You get reliable, expert handling of your administration, updates, and upgrades…and time to think…at an affordable, predictable cost.

Would it make sense to have a quick online meeting to discuss AMS so you can get all your question answered?

If so, please click on my calendar link to book a convenient date and time, or call me directly.

If a meeting doesnā€™t work right now, I can send you an eBook that details exactly how AMS can improve your service delivery. Just reply to this message with an ā€œOK,ā€ and Iā€™ll send it to you right away.

signature

[name]

[full contact info]


Email 2

subject line:

Improve your service delivery with application management services

pre-header text:

See how you can step off the maintenance treadmill

greeting:

Hello, [first_name]

body:

You may have noticed that I suggested we set up a quick call so you can learn how Application Management Services can help you tame your Workday HR tech stack. I know youā€™re probably busy and may not have time to think about an online call.

Hereā€™s a suggestion. Let me send you a short description of how AMS can manage your administration, changes, updates, and more so you can focus on providing value to your business.

You will have access to deep Workday expertise, and you can start on a journey of continuously optimizing your Workday tools and connected applications.

If that sounds like a good idea, reply to this message (an ā€œOKā€™ will do), and I will send it to you right away.

signature

[name]

[full contact info]


Email 3

subject line:

Unlock the value of your Workday application investment

pre-header text:

Explore the journey to HCM optimization

greeting:

Hello, [first_name]

body:

As you may have noticed, Iā€™ve been reaching out to you to set up a quick online call.

The reason is that a short call is how most customers initially learn about our application management services.

But a call, even a quick one, might not be the best next step for you right now.

So, hereā€™s what I proposeā€¦

Reply back, and Iā€™ll send you an eBook that details the entire HCM tech optimization journey so you can see how application management services can help you deliver more value to your business.

May I go ahead and send the eBook to you now?

signature

[name]

[full contact info]


Email 4

subject line:

Improve Your Workday HR Service Delivery With AMS

pre-header text:

See how AMS can help you tame your tech stack

greeting:

Hello, [first_name]

body:

I am touching base once again to see if youā€™re interested in setting up a meeting.

We can include our top technology expert and AMS program manager, so you can get the answers to all your questions, no matter how tough!

You can use my calendar link to schedule a convenient date and time.

If thatā€™s not convenient for you, I can send you a data sheet that details precisely how our AMS services work.

May I send it to you now?

signature

 [name]

[full contact info]

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